Enjoy Tours, provided bus tours to European destinations, catering specifically to the American Military personnel and their families stationed in Germany. Enjoy Tours, were the only tour company to pick-up from EVERY Military base across all of Germany, to Leave No Soldier Behind! Unfortunately the Military market shifted to a point that Enjoy Tours closed up shop in 2009.
- Designed and built their website
- Design for print brochures
- Design for advertising
I built them a website in 2002, made some adjustments in 2004 and a major redesign in 2006.
Enjoy Tours Brochures
Enjoy Tours brochures came in 3 types. The standard full color front side and gray scale dense information populated back side. The occasional 1 sided special occasion brochure. And the one sided gray scale brochure for tours done in cooperation with another company named SatoTravel, which were made this way so Sato Travel could make photo copies for distribution. Find a small selection of these brochures to peruse below.
Enjoy Tours Newspaper Ads
Enjoy Tours had ad space reserved every week in several Military focused newspapers. We generally ran two column ads of varying heights as needed. Mostly the ads were of a similar design and layout.
There was a time where business slowed for tours across all the different tour companies. The newspapers put all the different tour company ads on the same page or at least in the same section of the newspaper. In order to get our ad to stand out, I had a strange idea. Rotate the ad slightly as to appear crooked. Newspapers are laid-out in very straight vertical columns, so anything that wasn’t straight was sure to standout. The newspaper called us to have the ad straightened, but we stated it was our intention for this crooked layout. Begrudgingly they printed the ad as requested and sure enough when the printed paper showed up the ad immediately jumped off the page. We sold out every tour in the ad just because you couldn’t ignore the ad on the page. The crookedness bothered the newspaper so much and they got complaints from the other tour companies to such a degree, they refused to ever print another crooked ad again. Turns out it was an interesting idea and it worked the one time they allowed us to print it that way.
Please see a selection of the ads below.